sarah sherman samuel x lulu georgia wallpaper launch partyLast week we threw a little party to kick off the launch of my wallpaper line with Lulu and Georgia and I truly felt like the belle of the ball. I have so many plates spinning at the moment that it felt really nice to pause, gather some friends and fellow female entrepreneurs and celebrate a project that has been on my bucket list for a long time now. 

sarah sherman samuel x lulu georgia wallpaper launch partyWith my background in surface design and pattern creation and my work in interiors, wallpaper felt like a must do product for me. This collection came more in a Field of Dreams kind of way (you know… if you build it they will come) in that instead of me teaming up with a company to create a line or producing a line on my own, I started creating my own designs one by one. The first one was the clouds for my son’s nursery, the second was the Pink Marble which I had installed in the Light Lab bathroom (which is also the venue of the party, making this quite full circle) and then the Moroccan pattern I created for my own studio, followed by the Pink Agate which I designed for a show house during Modernism Week.

After meeting Sara Sugarman (pictured below) of Lulu & Georgia when we were speaking on the same panel at Create & Cultivate we got to talking about collaborating and L&G producing my wallpaper designs was a natural fit! We then rounded out the collection with a new green version of the marble.

sarah sherman samuel x lulu georgia wallpaper launch partyThe Lulu & Georgia team knocked the party out of the park (why am I still using baseball analogies?) with a stunning tablescape using Hostess Haven dishware, Florals by Best Day Ever Floral designs, our Pink Agate wallpaper as a table runner, and the food by Haute Chefs LA was incredible.

sarah sherman samuel x lulu georgia wallpaper launch partyShop the collection along with all the furniture shown above at Lulu & Georgia right here.

Location: Light Lab / Wallpaper: Sarah Sherman Samuel x Lulu & Georgia / Decor: Lulu & Georgia / Florals: Best Day Ever Floral Design / Dishware: Hostess Haven / Food: Haute Chefs LA / Photography: Monica Wang


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